2006-07-11 Formula Working.jpg

Mark Shapiro, then Six Flags' Chief Executive Officer, discusses his dramatic change in marketing the parks to families with small children.  While the parks did improve their family focus and safety/security/cleanliness, significant declines in attendance across the parks as a result of few major attractions being introduced severely impacted revenue for the company.  Reality would dictate that the company would ultimately sell several parks.  While Magic Mountain was under consideration for sale, Great Adventure was not.