GAcoaster Posted November 21, 2022 Report Share Posted November 21, 2022 Our wish for Day 21-- Improve benefits and discounts for passholders to match the rising prices Quote Link to comment Share on other sites More sharing options...
GAcoaster Posted December 21, 2022 Author Report Share Posted December 21, 2022 I think the one thing the new CEO got right was Annual Passes were(are) too cheap, but to sell the same passes at a higher price without giving better or more benefits doesn't make sense. Offer more perks (which generally cost little or nothing for them) and offer bigger discounts on food and merchandise in the parks with the passes. Passholders don't usually eat in the parks or spend much on souvenirs-- if you give them a discount they suddenly feel like they're getting a bargain and they will spend more money. SeaWorld Parks offer passes at higher prices, but give lots of discounts and vouchers for stuff all through the year to keep their passholders returning to the parks over and over and spending money-- that's why their guest per cap spending is so much higher than Six Flags. 2 Quote Link to comment Share on other sites More sharing options...
Yoshi Posted December 21, 2022 Report Share Posted December 21, 2022 I agree that discounts will make people want to spend more. I bought a few things each year at Great Adventure with the exception of when they had extremely low markdowns when I bought more. When I go to SeaWorld or Busch Gardens, I would say I am buying something at one of those parks at least once a month, sometimes more often. A t-shirt for $27 at regular price is a lot more appealing when it’s around $7 after the annual pass discount and Busch/SeaWorld Bucks. 1 Quote Link to comment Share on other sites More sharing options...
GAcoaster Posted December 22, 2022 Author Report Share Posted December 22, 2022 Absolutely-- we spend money at Busch and SeaWorld all the time with the vouchers and discounts. The food and wine festivals where passholders get a free sample or two plus extra samples when they buy the sampling lanyards are another great example of perks that encourage more visits and more spending from pass holders. Quote Link to comment Share on other sites More sharing options...
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