1982-04-18 SF Redirects GA Mktg.jpg

Following the previous seson's small dip in attendance (the first since Six Flags bought the park in late 1977), Great Adventure began shifting its marketing efforts, with more of a focus on families.  In this article, then Marketing Director, Bob Carsia explains the reasons for the change in an interview with a Home News newspaper reporter, early in the park's 1982 season.