They were hinting it would be something not done before. While technically true I think it was a little misleading. S&S Towers are nothing new, although the 3 separate height towers are a new arrangement.
With Dominator at Dorney an hour away (and two other drops towers at SFGadv and Knoebels respectively close by), not sure why they went this route. It is a good addition for the park but I think they could have gone with something that might have set them apart (Falcon's Fury type comes to mind). My main question, with three towers at different heights and the individual height requirements all the same, who would choose to ride the smallest one? Definitely fills a void at the park and should be popular with families.
http://www.hersheypark.com/2017/