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Viral Campaign or Press Announcement?


Viral Campaigns  

8 members have voted

  1. 1. Should GA do another viral marketing campaign for 2010?

    • Yes
      4
    • No
      4


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Soon the 2010 rumor mill will be churning away and gossip will be flying around with guesses about what new attractions are on tap for the park next year. Should the park make a good old fashioned press announcement or should they take the Bizarro route and make a game of it like last season?

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The viral campaign was fun, but announcements are better, it builds up better anticipation. It's better for park attendance for an announcement to be made in October and it starting to be advertised to guests to start making return trips then to wait untill a few weeks before the season starts when a viral campaign ends to advertise the attraction to people who only come a few times a season.

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