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Red Gold signs sponsorship deal to become "Official Ketchup of Six Flags"


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From Inside Indiana Business:

Red Gold Signs Deal With Six Flags

Elwood-based Red Gold has signed a sponsorship deal to become the "Official Ketchup of Six Flags." The multi-year partnership includes a signature Red Gold meatball sandwich at all Six Flags parks.

March 5, 2012

News Release

Elwood, Ind. - Red Gold, one of the nation's largest full-line tomato processing companies, announced today a new partnership to be the "Official Ketchup of Six Flags". This multi-year relationship includes Red Gold branded condiment stations and a signature Red Gold meatball sandwich served at select food locations in all domestic Six Flags parks. Red Gold will also receive in-park brand messaging across the Six Flags digital networks.

"Red Gold is thrilled to introduce its premium line of tomato products to Six Flags," said Colt Reichart, Red Gold's Manager of New Media Communications. "It is rewarding to serve Six Flags guests the quality tomato products that we have been producing and harvesting in the Midwest from our own Indiana, Ohio and Michigan fields since 1942."

"This initiative proves that partnering with the world leader in thrills provides a unique and fun platform for executing brand building programs," said David McKillips, Six Flags Senior Vice President of Corporate Alliances. "We look forward to seeing our partnership bloom over the coming years."

About Red Gold

Red Gold, an Indiana-based company, is the largest privately owned tomato processor in the nation. The third-generation family-owned company traces its roots, investment and job creation in Indiana back to 1942, when it began producing tomato products for the war efforts. Red Gold produces premium quality canned tomatoes, ketchup, and tomato-based products for the retail, foodservice, private brand, and club channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso and Sacramento. Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: "To produce the freshest, best tasting tomato products in the world." Visit www.RedGoldTomatoes.com and www.Facebook.com/RedGold to learn more about the Tomato Country® e-newsletter, special offers, and delicious tomato recipes.

About Six Flags Entertainment Corporation

 

Six Flags Entertainment Corporation is the world's largest regional theme park company with $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions, including up-close animal encounters, Fright Fest and Holiday in the Park. For more information visit www.sixflags.com .

Source: Red Gold

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