Six Flags and STARBURST Expand Strategic Marketing Alliance

[GAcoaster]

Press Release From Six Flags:

 

Six Flags and STARBURST® Expand Strategic Marketing Alliance

Monday November 26, 11:53 am ET

STARBURST Thursday Night Concert Series Expands to Partnership to now include Ride Sponsorship

 

NEW YORK, Nov. 26 /PRNewswire-FirstCall/ -- Six Flags (NYSE: SIX - News) today announced that STARBURST® will renew its sponsorship of Six Flags' Thursday Night Concert Series, and expand the show schedule into the Dallas market at Six Flags Over Texas. Under the expanded agreement, STARBURST will also become the title sponsor of all Tornado Water Rides and Splash Zones at all Six Flags theme and water parks.

 

The STARBURST® Thursday Night Summer Concert Series will run each Thursday night, beginning May 29 and continue through August 21 at multiple Six Flags parks. Concerts will feature top recording artists such as actress and pop singer-sensation, Raven Symone. The participating Six Flags parks include Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; Six Flags St. Louis and Six Flags Over Texas in Arlington.

 

Six Flags will continue to offer STARBURST® VIP seating sections for each concert, available to a limited number of guests who purchase STARBURST® Fruit Chews in the park that day. STARBURST® and Six Flags will also team up to offer a national sweepstakes promotion with various prizes including free downloads, tickets, meet and greets with talent at Starburst® concerts and music prizes.

 

"The Starburst® Thursday Night Concert Series morphed into must-see programming for families and teens alike in 2007 and we're pleased to be able to expand the franchise into Six Flags Over Texas next season," said David McKillips, Vice President of Corporate Alliances. "Our partnership with the STARBURST® brand highlights the experiential advertising opportunities that uniquely exist at Six Flags."

 

"We are thrilled to continue our relationship with Six Flags and support the STARBURST® Thursday Night Summer Concert Series for its second year," said Michele Kessler, vice president marketing, Masterfoods USA. "The series provides a unique platform to reach our fans and promote the summer season as the perfect time to enjoy STARBURST® with friends and family at the park and beyond."

[BuddyChrist]

No....more....Starburst....Ads! Didn't the park have enough ads this season already?! Pretty soon we're going to have Signs to sponsor current signs!

[29yrswithaGApass]

And don't forget, televised ads next year too! I'm surprised Starburst doesn't sponsor the concert venues - Starburst's Northern Star Arena. It would make more sense.