29yrswithaGApass Posted April 8, 2008 Report Share Posted April 8, 2008 Source: Six Flags Inc. Six Flags Announces Marketing and Sponsorship Alliance with Kraft Foods Featured brands include Nabisco 100 Calorie Packs, CornNuts and Lunchables Tuesday April 8, 9:00 am ET NEW YORK, April 8, 2008 /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX - News) announced today a multi-brand partnership with Kraft Foods Inc. highlighting selected brands including Nabisco 100 Calorie Packs, CornNuts and Lunchables Lunch Combinations. The companies will collaborate on co-branded marketing initiatives designed to increase attendance at Six Flags and drive product purchase for the Kraft brands. These programs will activate consumers through multiple platforms including in-park, on grocers' shelves and through traditional and digital media. The alliance will also provide Nabisco 100 Calorie Packs, CornNuts and Lunchables content and advertising integration across the Six Flags Media Networks, as well as product sampling and event sponsorships. "This partnership ushers in another highly recognizable brand into the Six Flags Media Networks, a proven media solution to reach consumers in the increasingly fragmented environment marketers operate in today," said David McKillips, Vice President of Corporate Alliance for Six Flags. Among the partnership initiatives: -- National on-pack promotion in grocery stores with Lunchables that will feature a free kid ticket offer -- Nabisco 100 Calorie Packs Oreo Thin Crisps will be a Six Flags Kids Meal featured dessert item, offering guests a "better-for-you" snack option -- CornNuts will be a presenting sponsor of the 2008 Six Flags Festival Latino Events, which will run at six parks throughout the U.S. this summer "While the cross platform exposure will drive recall for Kraft products, these trusted consumer brands will broaden our menu of offerings and likely spur guest spending," added McKillips. About Six Flags, Inc. Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting- edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX - News) headquartered in New York City. -------------------------------------------------------------------------------- Source: Six Flags, Inc. Quote Link to comment Share on other sites More sharing options...
GAcoaster Posted April 8, 2008 Report Share Posted April 8, 2008 Hmmm---Corn Nuts is sponsoring the Latino Festival? I find that odd for some reason... Quote Link to comment Share on other sites More sharing options...
The Master Posted April 8, 2008 Report Share Posted April 8, 2008 Corn Nuts used to sponsor Medusa. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.